Google and Yahoo have dominated the search engine business for almost a decade now. The long-standing foes used to be neck and neck in terms of web search market share. However, Google has seen its fortune rising spectacularly at the expense of Yahoo. According to StatCounter, Google currently commands more than 83% of all U.S. web searches compared to only 7.4% for Yahoo. The big G has indeed become the default search engine of the current age. The term “googling” is now part of every day’s language.
Considering the fact that Yahoo is the older company and had a huge head start over Google in name recognition and technology, the dramatic rise of its bitter rival leaves supporters of Yahoo bewildered and in search of answers. What is the secret behind Google’s enormous success?